The single largest steel opportunity in the world

    The U.S. and Canadian markets combine industrial scale, premium pricing, and structural import demand for mills with the right local market access strategy

    #1
    One of the world's most valuable steel markets
    $100B+
    Annual North American steel imports
    300M+
    People: High-income consumer economy
    24/7
    Multi-Sector Demand — Construction, energy, manufacturing, OEM

    A market structurally short on steel

    Industrial reshoring

    Energy, automotive, infrastructure and defense supply chains are relocating to North America at unprecedented scale

    Capacity gap

    Domestic mills cannot meet demand across multiple steel categories — creating sustained import opportunities

    Premium pricing environment

    Tariff structures and currency dynamics support strong realized prices for foreign mills entering correctly

    Concentrated buyers

    A handful of distributors, OEMs and service centers control vast purchasing volumes — accessible to producers with the right operating partner

    But access requires infrastructure most mills don't have. That's where LOTRA Trade operates